KIJUN-meaning 'standard' in Korean-is a Seoul-based womenswear label that redefines traditional standards of beauty.

Inspired by the street style of bold and honest women from ‘80s and ‘90s Seoul, the designers bring retro moods and elements to create highly stylised pieces.
Each collection is inspired by a muse from a film of that era.

KIJUN reconfigures beauty for the contemporary moment with a fresh and innovative wit.